UPDATED, Tuesday morning after EXCLUSIVE: Marvel/Disney Studios Deadpool and Wolverine According to early morning sources, it was estimated that $24.3 million Yesterday was the best Monday ever for an R-rated movie at the domestic box office. Monday is also the fourth best for July after Spiderman 2, Barbie and The dark knight.

The four-day cumulative total for the film directed, produced and co-written by Shawn Levy is $235.7 millionWe’ll have more updates as they become available, as well as the official Disney figure.

PREVIOUSLY EXCLUSIVE: Marvel Studios’ badass duo continues to rake in the cash for what’s shaping up to be a More than 21.5 million dollars At the domestic box office on Monday, if not later, according to sources tonight.

At that level, Deadpool and Wolverine It easily ranks as the best Monday ever for an R-rated film, surpassing Monday 2016. Dead pool, which fell on a Presidents Day holiday when it earned $19.7 million.

Among all the Mondays in July, right now D&W is shaping up to be the fourth best after Spider-Man 2 ($27.6 million, July 5, 2004), Barbie ($26.1 million, July 24, 2023) and The dark knight ($24.4 million, July 21, 2008). Tuesday will also be a day of abundance for D&WLast year, on Tuesday, Barbie raised another $26 million.

In addition, we can tell you that the promotional partner campaign for Deadpool and Wolverine It was worth $135 million in media value, which was more than Disney accumulated for Black Panther: Wakanda Foreverand more than the first and the second Dead pool Combined spend from promotional partners. That’s a lot, especially when you consider that Deadpool and Wolverine He didn’t have a car buddy (which, by the way, isn’t common in R-rated movies).

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The promotional partner campaign was spearheaded by Disney’s SVP of Marketing Ryan Stankevich and the studio’s EVP of Marketing Partnerships and Special Events Lylle Breier, with support from Ryan Reynolds’ studio and digital marketing agency Maximum Effort. The goal? Compile a list of partners who can sell Deadpool and WolverineThe irreverent tone and subversive heart of Maximum Effort. Among the campaigns he has worked on are Adidas, Aviation American Gin, Dave & Busters, Heineken, Jack in the Box and Heinz.

Marvel has once again collaborated with Adidas, the athletic footwear company that is producing the first-ever Deadpool line comprised of Adidas Originals and performance products inspired by and featured in the film. The collection is available to shop in select markets beginning August 1. Of note on the footwear is color blocking and signature Deadpool and Wolverine character details, including tongue-in-cheek jokes on the sock liners, characters with censored language, and storage pouches — a nod to the excessive number of pouches the Merc with a Mouth keeps in his suit. There were TikTok activations featuring an exclusive “ShoePool” character, which is a Deadpool shoe variant.

For the first time in history, Reynolds Aviation American Gin has partnered with a major film and released a limited edition series of seven bottles with designs inspired by Deadpool and WolverineThe film and the gin were displayed in 1,500 retail displays. There was also a promotion in bars, restaurants, theatres and special events with themed cocktails. Reynolds updated his The Vasectomy cocktail for Father’s Day in what was a support campaign across paid media on streaming, digital and social media.

To celebrate the movie-stealing Dogpool, Disney partnered with Best Friends Animal Society, making it the film’s official nonprofit partner. To celebrate the four-legged best friends and heroes, a public service announcement aired via donated media on network television and print media, generating more than 2 million views in 48 hours. There were also local on-air segments highlighting Dogpool and pet adoptions in major markets.

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Deadpool and Wolverine were printed on 70M Coca-Cola Cans and bottles. Here is a place:

At Dave & Busters, there was a claw machine wrapped in film and filled with movie items, like the Best Friends keychain.

Digiorno was a presenting sponsor with four limited edition pizza flavors on display and available at Target, Walmart, etc.

Google launched a first-of-its-kind Easter egg through its “circle to search” gesture on Android devices globally, surprising fans who search using gestures for Deadpool, Wolverine, Ryan Reynolds or Hugh Jackman, with custom animations. The partnership was promoted through a custom video online and in-store at 7,000 T-Mobile locations and on 650,000 out-of-home screens.

Heineken was a major sponsor, and the US campaign gained global extensions in international markets including Mexico, China, Singapore, Taiwan, South Korea, the Bahamas and South Africa, with paid media and retail support.

Playing with the red and yellow pair of Deadpool and Wolverine was Heinz Ketchup and mustard. There was a bold ad that was part of a US campaign with extensions in Canada, Mexico, Australia, China, Brazil, Chile and Costa Rica. There was also support through billboards, bus stop displays, in-store point-of-sale and paid digital/social media.

Jack in the Box At 2,000 locations, Deadpool offered a limited-time menu inspired by Deadpool’s favorite snack: chimichangas. There were also spicy chicken strips and waffle sticks. There was point-of-sale signage, a themed Coca-Cola Freestyle flavor (Mini Chimi Chaser), and Jackpool antenna heads as a gift with purchase. At San Diego Comic-Con, fans had the chance to experience a complete store takeover and saw wrapped carts. There was also a Blind Al blind pack drawing featuring comic book and movie artwork inspired by the character.

Old Spice had a custom ad featuring Blind Al, Deadpool’s roommate (who can still smell, by the way). The ad was supported by retailers Walgreens (2,000+ stores), Kroger (1,500 stores), and paid media.

Not only was Xbox a major sponsor spanning 14 countries, but it was also Twitch’s exclusive partner for livestreams. The video game console made “bold controllers” that featured custom back molds inspired by Deadpool and Wolverine’s butts. There was also a Series X console wrapped in a Deadpool suit with Katanas. Outdoor advertisements for this were plastered around Times Square and Wolverine’s canonical hometown of Alberta, Canada. The company was also another Comic-Con sponsor and hosted a cosplay meetup, showcasing new Deadpool assets in the Fortnite game.