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Prime Video improves user experience with new features
Prime Video is improving its user experience with new features aimed at making browsing and discovering content easier and more intuitive. These improvements are rolling out globally starting today and will be available to all customers in the coming weeks. Main video he said on Tuesday.
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Renewed navigation bar
The new navigation bar features dedicated sections for “Home,” “Movies,” “TV Shows,” “Live TV,” and active add-on subscriptions. A new “Prime” section highlights content available at no additional cost to Prime members. The Hero Rotator prominently displays content available for subscription, rental, or promotional offers, allowing direct access to watch, rent, or subscribe, the OTT platform explained.
Managing add-on subscriptions
Users can now easily browse, sign up for and manage add-on subscriptions right from the navigation bar. Prime Video said that in India, there are over 20 add-on subscriptions available, with personalized recommendations and subscription offers all displayed in one place.
Improved Recommendations
Enhanced personalized recommendations powered by generative AI using Amazon Bedrock make it easier for users to find relevant content. Clear indicators distinguish between content included with Prime membership and content that requires an additional payment. Simplified synopses of TV shows and movies, generated by extensive language models (LLMs), provide quick information about titles.
Improved streaming experience
New animations, smooth transitions, and zoom effects create a more enjoyable browsing experience. On living room devices, video content plays in the hero rotator, creating an immersive experience. The “Live TV” section features recommended stations that play automatically 24/7.
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Optimized for all devices
The updated user experience is optimized for all device types, including older models, ensuring everyone can enjoy the improvements, the company said.
“We always listen to customers and review their feedback, and it’s clear that many are looking for a more intuitive streaming experience,” he said. Kam Keshmiri, Vice President of Design at Prime Video.
“With the improvements we’ve made to the user experience, customers will have an easy-to-navigate entertainment destination where they can discover new titles and enjoy their favorites, as well as sign up for or change add-on subscriptions with just a few clicks. Best of all, they can do it all with just one login.”
