MLS Commissioner Don Garber talks about Apple and Messi subscribers

Major League Soccer Commissioner Don Garber said the state of soccer in the United States is strong and Apple Signups are exceeding expectations as the league prepares for the MLS Cup on Saturday.

Garber, who just signed a new contract with MLS through 2027, appeared on CNBC Sport’s video with Alex Sherman and said more than 12 million fans attended games this year. And that enthusiasm also translated into watching games outside the stadium.

“We have more subscribers than we and Apple thought we would have. We have more people watching our games,” Garber said.

Apple hasn’t released any subscriber numbers, leading some to speculate that the numbers might not be very strong.

“At some point there will be more transparency,” Garber said.

However, the soccer commissioner said he is extremely happy with the relationship, noting that Apple gives MLS the platform to make every game a national game. They have also simplified kick-off times, meaning matches now start at two different times instead of 60 different times to make it easier for fans to tune in.

“We have the ability to have multi-streaming technology, data and experiences, things we wouldn’t have been able to do with linear services, maybe even other streaming services,” Garber said. “So when you can partner with a company like Apple, you have the opportunity to solve problems and move towards a better future.”

Meanwhile, Garber is preparing for the 2024 MLS Cup to begin in Los Angeles on Saturday. But the crown jewel of MLS, Lionel Messi, will not play.

Instead, the LA Galaxy will try to regain their place as the most successful club in MLS, having already won a record five MLS Cups. They will play the New York Red Bulls, who are seeking their first MLS Cup and had a dramatic turnaround after finishing last season in 26th place out of 29 clubs.

“That shows the commitment to a parity of competition that any team could win at any time,” Garber said.

Garber acknowledged that Messi’s impact on the game is unprecedented.

“You could see that pink InterMiami jersey everywhere in the world. It’s the number one jersey that Adidas has,” he said.

But he is not worried about life after Messi, pointing to the exciting pipeline of younger players.

“I think there will be another Messi at some point,” Garber said. “And we’ve constantly evolved from having big-name players who could really make a difference and break through in this very, very busy market.”